Pay Per Click Marketing
A PPC Advertising Agency That Turns Ad Spend Into Booked Revenue
We plan, launch and manage paid advertising campaigns that answer to one number: return. Every click is bid on with intent, every landing page is built to convert, and every pound of budget is tracked back to a lead or a sale. No vanity metrics, no set and forget.
Certified Media Buyers
A Google Ads and Meta certified team runs your account, not an intern learning on your budget.
Transparent Reporting
You see the raw ad platform data, the spend, the cost per lead and the profit. Nothing is hidden behind a dashboard.
You Own the Accounts
Your ad accounts, pixels and data stay in your name. Leave whenever you like and take everything with you.
No Long Lock-Ins
Month to month management. We keep the account because the numbers earn it, not because a contract traps you.
Why It Matters
Most Paid Ad Budgets Leak Before They Ever Reach a Buyer
Clicks are easy to buy. Profit is not. Plenty of accounts spend all day on broad keywords, irrelevant search terms and traffic that lands on a page never built to sell. The money moves, the report looks busy, and the pipeline stays empty.
Our pay per click management starts by finding the leaks. We audit search terms, tighten targeting, rebuild the landing experience and connect real conversion tracking, so every pound of ad spend is accountable to a result you can bank.
What Changes Once We Take Over
- Wasted spend on junk search terms is cut within the first weeks
- Bids follow intent, so budget flows to the searches that buy
- Landing pages are rebuilt to match the ad and close the click
- Conversion tracking is fixed, so every lead ties back to a campaign
- Reporting shows cost per lead and return, not clicks and impressions
- You get a clear read on which channel actually earns its keep
What We Do
PPC Advertising Services
Six paid channels, one standard. Whether you are spending on search, social or shopping, the same discipline goes into structure, tracking and return.
Google Ads Management
Search, Shopping and Performance Max campaigns built around buyer intent. We structure the account by profit, mine the search term report weekly and cut the waste, so your budget chases the queries that actually convert rather than the ones that only spend.
Meta and Social Advertising
Facebook and Instagram campaigns that stop the scroll and earn the click. We handle audience research, creative testing and the full funnel, from cold prospecting to retargeting the people who nearly bought but did not.
Remarketing and Retargeting
Most visitors leave without acting. We build the sequences that bring them back, matching the message to how far they got, so warm traffic is not left to go cold while a competitor picks up the sale.
Landing Page and CRO
The click is only half the job. We design and test landing pages built to convert, tightening headlines, forms and offers until the cost per lead drops and the same budget starts pulling more business.
Shopping and Ecommerce Ads
Feed optimised Shopping campaigns for online stores. We fix the product feed, structure campaigns by margin and priority, and manage bids to a target return, so ad spend maps to profit instead of guesswork.
Conversion Tracking and Analytics
You cannot scale what you cannot measure. We set up clean tracking across Google Analytics 4, the ad pixels and offline conversions, so every lead and sale is attributed to the campaign that earned it.
How We Work
A Paid Media Process Built Around Return, Not Activity
Five stages, clear checkpoints and reporting you can actually read. You always know what the budget did and what happens next.
Audit and Discovery
We dig into the ad account, the numbers and the goals. You get a clear read on what is wasting spend and where the quick wins sit before any money moves.
Strategy and Structure
We rebuild account structure around profit, map keywords and audiences to intent, and set the targets every campaign will answer to.
Build and Launch
Campaigns, ad copy, creative and landing pages go live with conversion tracking wired in from day one, so results are measurable immediately.
Optimise and Scale
We manage bids, cut waste, test creative and shift budget to winners week by week. As the return holds, we scale the spend.
Report and Review
Plain English reporting on spend, cost per lead and return, plus a monthly review call where we agree the next moves together.
Included as Standard
Everything Below Comes With Management
These are not add-ons. They are the baseline a serious PPC advertising agency should deliver every month.
- Full account audit and competitor research
- Keyword and audience research mapped to intent
- Ad copywriting and creative direction
- Search term mining and negative keyword lists
- Conversion tracking and Google Analytics 4 setup
- Landing page and CRO recommendations
- Bid management and budget pacing
- Monthly reporting and a strategy review call
Channels We Run
One Team Across Every Major Ad Platform
We follow your buyers wherever they search and scroll, then put budget only where it earns. No channel is run for the sake of it.
Google and YouTube Ads
Search, Shopping, Display, Performance Max and video, structured around the searches that buy.
Meta: Facebook and Instagram
Full funnel social campaigns, from cold audiences to warm retargeting, with creative built to convert.
Microsoft and Bing Ads
The channel most agencies ignore, often with cheaper clicks and buyers your competitors are not chasing.
LinkedIn and B2B
Precise targeting by role, industry and company for higher value B2B lead generation.
Questions
Answers Before You Ask
The ten questions that come up on nearly every first call.
It depends on your market, your margins and how competitive the keywords are. As a rough guide, we ask clients to keep enough ad spend to gather real data, usually a few thousand a month, plus management. We will tell you honestly if your budget is too thin to compete before you commit a penny.
Everything in the included list: audit, strategy, campaign builds, ad copy, ongoing optimisation, conversion tracking and reporting. The fee is separate from the ad spend, which goes straight to the platforms. You always see both figures clearly.
Paid advertising is faster than SEO. Campaigns can drive traffic and leads within days of going live. The first four to six weeks are about gathering data and cutting waste, after which performance usually climbs as the account learns and we optimise.
Both, and more. We run Google Ads, Microsoft Ads, Facebook and Instagram, LinkedIn and YouTube. We recommend the mix based on where your buyers actually are, not on which platform we prefer.
You do, always. We build campaigns inside your own Google Ads and Meta accounts, or set them up in your name. If you ever leave, you keep every account, pixel and piece of historical data.
No. Management is month to month after a short initial period to let the campaigns settle. We would rather keep your account by earning the return than by holding you to a contract.
Often that is where we do our best work. We audit the existing campaigns, find the wasted spend, restructure what is salvageable and rebuild the rest. You keep the account history and the learnings.
We can. A great ad pointed at a weak page still fails, so we design and test landing pages built to convert, or work with your existing site to lift the conversion rate.
Plain English reports covering spend, clicks, cost per lead, conversions and return on ad spend, plus a monthly call to walk through it. You will never be left guessing what your budget did.
We manage to profit, not to clicks. Transparent reporting, no lock-in contracts, accounts you own, and a refusal to chase vanity metrics. If a channel is not earning, we will tell you to stop spending on it.
Next Step
Find Out What Your Ad Budget Should Really Be Doing
Send us your ad account or your goals. You will get a straight read on where the spend is leaking and what a better setup could return, within one working day and with no pitch deck attached.